Category: Design

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What Makes Your Multifamily Property Unique?
in Branding, Design, Lifestyle
multifamily property unique
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager.  Standout brand vs. bland Think back […]
Posted by
Sara Bess
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Posted on July 27, 2023

Four Things to Look for in a Multifamily Marketing Team
in Branding, Design, Marketing
multifamily marketing team
Your multifamily marketing team needs to work hard for you Keeping apartments filled and residents happy is more than a full-time job, right? You have enough to worry about without adding marketing stress to your plate. You need a multifamily marketing team that will do most of that heavy lifting for you.  Whether you hire […]
Posted by
Sara Bess
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Posted on June 29, 2023

Multifamily Design Love
in Design
multifamily design love
What makes our hearts go pitter-pat in multifamily design and beyond It’s the season of love, and we want to share what we’re loving right now in our work! Multifamily design, and the design world in general, has so much good stuff going on. Here are just a few highlights:  Vibrant, warm color Let’s start […]
Posted by
Sara Bess
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Posted on February 15, 2023

Affordable Multifamily Meets Quality
in Branding, Design, Multifamily industry
Renovated Kensington Manor Memphis affordable multifamily
Structure Capital emphasized quality in this affordable multifamily community  Distressed and even discarded properties can bring new life to a community with some strategic investment and foresight. That is what happened when Structure Capital sought to revive an affordable multifamily property in Memphis.  Revitalizing Multifamily Properties Kensington Apartments had its heyday in the 1970s and […]
Posted by
Sara Bess
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Posted on August 31, 2022

Colorado Meets Carolina in New Multifamily Concept
in Branding, Design, Lifestyle, Multifamily industry
bike-friendly multifamily concept
This bike- and pedestrian-friendly multifamily concept incorporates various home options One of our favorite clients and humans, Kevin Jones, has helped shift real estate’s mantra from “location, location, location” to “location, concept, timing” in a new South Carolina multifamily concept community.  Grab Your Bike In this community, you will see bicycles that cost more than […]
Posted by
Sara Bess
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Posted on July 27, 2022

Toss the Cookie Cutter: Inspired Multifamily Design
in Branding, Design
inspired multifamily design
Inspired multifamily design creates a branding foundation Just because everyone else is doing it doesn’t make it right. Ooh, boy, did we just channel Mom with that opening line? You betcha, and your mom wants you to embrace inspired multifamily design rather than a boring imitation of someone else’s brand, ok? Yawn vs. Yes! Following […]
Posted by
Sara Bess
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Posted on June 2, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Posted by
Sara Bess
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Posted on February 3, 2022

Using Design to Reach Renters
in Design, Marketing
reach renters with great design
Design and style tell a story when trying to reach renters Where do you find most of your multifamily leads? With the vast majority of renters starting their search online, chances are good that your leads came through your website. Now, consider how best to reach renters at any of the entry points that might […]
Posted by
campfire
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Posted on November 24, 2021

Branding vs. Marketing in Multifamily
in Branding, Design, Lifestyle, Marketing
branding vs marketing
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]
Posted by
Sara Bess
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Posted on March 2, 2021