Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach. A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager. Standout brand vs. bland Think back […]
Your multifamily marketing team needs to work hard for you Keeping apartments filled and residents happy is more than a full-time job, right? You have enough to worry about without adding marketing stress to your plate. You need a multifamily marketing team that will do most of that heavy lifting for you. Whether you hire […]
What makes our hearts go pitter-pat in multifamily design and beyond It’s the season of love, and we want to share what we’re loving right now in our work! Multifamily design, and the design world in general, has so much good stuff going on. Here are just a few highlights: Vibrant, warm color Let’s start […]
Structure Capital emphasized quality in this affordable multifamily community Distressed and even discarded properties can bring new life to a community with some strategic investment and foresight. That is what happened when Structure Capital sought to revive an affordable multifamily property in Memphis. Revitalizing Multifamily Properties Kensington Apartments had its heyday in the 1970s and […]
This bike- and pedestrian-friendly multifamily concept incorporates various home options One of our favorite clients and humans, Kevin Jones, has helped shift real estate’s mantra from “location, location, location” to “location, concept, timing” in a new South Carolina multifamily concept community. Grab Your Bike In this community, you will see bicycles that cost more than […]
Inspired multifamily design creates a branding foundation Just because everyone else is doing it doesn’t make it right. Ooh, boy, did we just channel Mom with that opening line? You betcha, and your mom wants you to embrace inspired multifamily design rather than a boring imitation of someone else’s brand, ok? Yawn vs. Yes! Following […]
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm. As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Design and style tell a story when trying to reach renters Where do you find most of your multifamily leads? With the vast majority of renters starting their search online, chances are good that your leads came through your website. Now, consider how best to reach renters at any of the entry points that might […]
