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Category: Marketing

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Fresh Elements in Multifamily Branding
in Branding, Marketing, Photography
Joyful family having breakfast together and eating strawberries
How to liven up your multifamily branding  Branding takes some effort, and many multifamily brands might feel tempted to treat it as a one-and-done project. If you have left your multifamily branding on the shelf for awhile, does it still pass the sniff test – or has it gone a bit stale?  In reality, every […]
Posted by
Sara Bess
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Posted on April 30, 2025

A Safe Place to Land: Using Emotion to Market Multifamily
in Marketing
market multifamily using emotion
Market multifamily using emotion to connect with renters The search for a new home marks important life transitions for most renters, so using emotion to market multifamily will reach people on a deeper level.  As your prospective multifamily residents search for a place to start a new chapter, they want a  haven and a space […]
Posted by
Sara Bess
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Posted on February 26, 2025

Marketing Multifamily in the Slow Season
in Marketing, Resident service
marketing multifamily in the slow season
Why the off months are a great time for marketing multifamily  At the time of writing this blog, much of the country is coming off of a major cold snap with temperatures below zero in many places – even sunny Las Vegas dipped to the 20s. Brr. These months when we feel more like hibernating […]
Posted by
Sara Bess
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Posted on January 23, 2025

Creating Memorable Experiences for Multifamily Residents
in Lifestyle, Marketing, Resident service
memorable experiences for multifamily residents
Boost retention by creating memorable experiences for multifamily residents  In today’s competitive multifamily market, residents want more than a place to live. They crave a sense of community and convenience, and they want to feel valued. Creating memorable experiences for multifamily residents can turn renters into loyal community members. Understanding the power of experience Think […]
Posted by
Sara Bess
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Posted on December 17, 2024

Happy Multifamily Residents as Brand Ambassadors
in Marketing
happy multifamily residents
One of your best sources of marketing greatness is your happy multifamily residents While traditional marketing efforts are essential, one often overlooked resource is your most valuable asset: your residents. By encouraging multifamily residents to become brand ambassadors, you can significantly enhance your community’s reputation and attract new renters. Here’s how to encourage happier residents […]
Posted by
Sara Bess
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Posted on October 31, 2024

Building Relationships to Boost Multifamily Leads
in Branding, Marketing
multifamily leads
Multifamily leads require relationships as well as marketing strategy Imagine meeting someone at a party who silently hands you a business card, without a word, and then walks away. While you might feel a touch intrigued, would you feel compelled to follow up and call that person? Too many property managers approach marketing for multifamily […]
Posted by
campfire
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Posted on July 23, 2024

All Signs Point Toward Yes: Attracting Renters with Signage
in Branding, Design, Marketing
multifamily signage
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
Posted by
Sara Bess
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Posted on April 10, 2024

Supporting the Solo Renter
in Lifestyle, Marketing, Resident service
solo renter
How to appeal to the solo renter  The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways.  Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
Posted by
Sara Bess
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Posted on November 28, 2023

Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023