Category: Marketing

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Après Creative > Blog > Marketing

How to Think Like a Renter
in Lifestyle, Marketing, Resident service, Uncategorized
think like a renter
How multifamily property managers can think like a renter As a property manager, it’s easy to get caught up in vacancy rates, rent cycles and spreadsheets as measures of business success. While you might feel tempted to gloss over the human part of the equation, when you think like a renter, you can uncover the […]
Posted by
Sara Bess
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Posted on May 25, 2023

Creating a Multifamily Concierge Concept
in Branding, Lifestyle, Marketing, Multifamily industry
multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]
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campfire
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Posted on April 19, 2023

Multifamily Inspiration Close to Home and Beyond
in Branding, Marketing
multifamily inspiration
Finding multifamily inspiration to rejuvenate your marketing efforts  Let us guess: Multifamily marketing is one of your least favorite chores. While marketing is something you wish you could just set and forget, it requires your attention and effort to work effectively. When you have all but run out of ideas, turn to these sources of […]
Posted by
Sara Bess
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Posted on March 22, 2023

Telling a Compelling Multifamily Brand Story
in Branding, Lifestyle, Marketing
multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]
Posted by
Sara Bess
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Posted on January 12, 2023

Rethinking Renter Demographics
in Branding, Lifestyle, Marketing
rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]
Posted by
Sara Bess
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Posted on December 15, 2022

From Student Housing to Senior Living: Niche Multifamily Development
in Branding, Lifestyle, Marketing, Multifamily industry
student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]
Posted by
Sara Bess
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Posted on September 14, 2022

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
Posted by
Sara Bess
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Posted on June 30, 2022

What Do Top Multifamily Markets Have in Common?
in Branding, Lifestyle, Marketing, Multifamily industry
top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]
Posted by
Sara Bess
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Posted on June 15, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Posted by
Sara Bess
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Posted on February 3, 2022

Finding Renters During the Slow Months
in Branding, Marketing, Photography, Resident service
finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]
Posted by
Sara Bess
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Posted on January 12, 2022