Category: Marketing

Welcome to Our Archive

Après Creative > Blog > Marketing

Telling a Compelling Multifamily Brand Story

multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]

Rethinking Renter Demographics

rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]

From Student Housing to Senior Living: Niche Multifamily Development

student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]

Multifamily Social Media Strategy: Make the Most of Summer

multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]

What Do Top Multifamily Markets Have in Common?

top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]

Calm is the New Apartment Amenity

calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]

Finding Renters During the Slow Months

finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]

9 Multifamily Marketing Ideas to Close Out the Year

multifamily marketing ideas
Boost your renter pipeline with these marketing ideas  Regardless of your current occupancy rate, you always need to think about maintaining a full renter pipeline. These multifamily marketing ideas will help you reach new prospects and stay top-of-mind with existing leads.  From fundamental to fun, here are 9 ways to increase traffic and generate more […]

Using Design to Reach Renters

reach renters with great design
Design and style tell a story when trying to reach renters Where do you find most of your multifamily leads? With the vast majority of renters starting their search online, chances are good that your leads came through your website. Now, consider how best to reach renters at any of the entry points that might […]