Category: Resident service

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Making Magic: Elevating the Multifamily Resident Experience

in Branding, Lifestyle, Marketing, Resident service

multifamily_resident_experience, photo by Bart LaRue, Unsplash

A little magic goes a long way toward enhancing the resident experience If you have followed our blog for long, you know that we place a strong emphasis on lifestyle and resident service. While we are a branding and design firm, we know that marketing a property begins and ends with a high-quality multifamily resident […]

Posted by

Sara Bess

Posted on December 18, 2023

Supporting the Solo Renter

in Lifestyle, Marketing, Resident service

solo renter

How to appeal to the solo renter The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways. Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]

Posted by

Sara Bess

Posted on November 28, 2023

Making Life Easy for Multifamily Residents

in Branding, Lifestyle, Resident service

multifamily residents ease

How to create loyalty among multifamily residents At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]

Posted by

Sara Bess

Posted on October 30, 2023

The Indoor/Outdoor Apartment Resident

in Branding, Lifestyle, Resident service

indoor outdoor apartment resident

How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs. Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]

Posted by

Sara Bess

Posted on October 5, 2023

How to Think Like a Renter

in Lifestyle, Marketing, Resident service, Uncategorized

think like a renter

How multifamily property managers can think like a renter As a property manager, it’s easy to get caught up in vacancy rates, rent cycles and spreadsheets as measures of business success. While you might feel tempted to gloss over the human part of the equation, when you think like a renter, you can uncover the […]

Posted by

Sara Bess

Posted on May 25, 2023

Finding Renters During the Slow Months

in Branding, Marketing, Photography, Resident service

Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline. According […]

Posted by

Sara Bess

Posted on January 12, 2022

Renters by Necessity in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing, Resident service

renters by necessity

Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]

Posted by

Sara Bess

Posted on September 15, 2021

Post-pandemic Apartment Life

in Lifestyle, Resident service

post-pandemic apartment life

A picture of post-pandemic apartment life Some of the 2020 changes in multifamily operations may stick around for the long-term as resident service perks. Post-pandemic apartment life could mean more amenity usage and higher resident satisfaction. Necessity sparks innovation Last year, multifamily property managers had to pivot quickly in response to social distancing requirements and […]

Posted by

Sara Bess

Posted on July 21, 2021

Building Relationships with Renters

in Branding, Marketing, Resident service

relationships with renters

Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]

Posted by

Sara Bess

Posted on June 23, 2021