Different renters have different needs: multifamily affordability vs. luxury and what that means for branding and marketing.
What renters want in their apartment homes and communities has changed quite a bit over the years. What are they looking for in 2019?
Modern renters want community and more than just a space to live .
Attract new multifamily residents with technology renters want.
While these big cities remain major players, many more metro areas have become multifamily growth markets in recent years.
Approaching business from a growth mindset could mean branching out to new multifamily target market
Staying relevant and growing a brand that meets modern consumers’ needs.
Approaching branding and design with a growth mindset for the multifamily industry.
When rebranding multifamily, it helps to remember a few industry truths that can guide you toward a brand personality that better resonates with current residents and prospective renters
We’ve talked a lot about building a strong brand that sits apart from competitors, but you must back up your brand promises. Nothing kills a brand faster than unmet customer expectations.