Category: Lifestyle

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How People Strengthen Your Brand

strengthen your brand
Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy.  The basics To […]

Branding vs. Marketing in Multifamily

branding vs marketing
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]

Brand Connection in a Remote World

brand_connection
Creating brand connection in a remote world means reaching people where they are At one time, advertising campaigns relied on clever catchlines and upbeat jingles, but most companies have grown to understand that success now means reaching people on a deeper level. Meaningful brand connection in a remote world can prove elusive, but people really […]