Key steps for positioning your multifamily property As you consider your branding and marketing plans for the new year, consider the bigger picture. Positioning your multifamily property as part of the larger neighborhood or community can open up new opportunities for growth. Won’t you be my neighbor? Cue the Mr. Rogers theme song. Got it? […]
Why multifamily community building pays off Hello (almost) summer! Vacations, cookouts and days in the sun beckon. While many of us dream about getting away from it all (ahh, Aruba, someday), have you thought about how to bring that sense of summertime fun to your multifamily community? Community building helps bring your multifamily residents closer […]
Young adults react to budget and amenities as they shop for apartments If you have worked with Après Creative Group, you probably know that partners Kim Ziereis and Pauline are open books about their children with special needs. This year, Kim’s daughter and her post-high school transition class got to experience the world of apartment […]
Boost retention by creating memorable experiences for multifamily residents In today’s competitive multifamily market, residents want more than a place to live. They crave a sense of community and convenience, and they want to feel valued. Creating memorable experiences for multifamily residents can turn renters into loyal community members. Understanding the power of experience Think […]
A little magic goes a long way toward enhancing the resident experience If you have followed our blog for long, you know that we place a strong emphasis on lifestyle and resident service. While we are a branding and design firm, we know that marketing a property begins and ends with a high-quality multifamily resident […]
How to appeal to the solo renter The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways. Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
How to create loyalty among multifamily residents At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs. Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager. Standout brand vs. bland Think back […]
