Category: Lifestyle

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Supporting the Solo Renter
in Lifestyle, Marketing, Resident service
solo renter
How to appeal to the solo renter  The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways.  Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
Posted by
Sara Bess
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Posted on November 28, 2023

Making Life Easy for Multifamily Residents
in Branding, Lifestyle, Resident service
multifamily residents ease
How to create loyalty among multifamily residents  At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
Posted by
Sara Bess
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Posted on October 30, 2023

The Indoor/Outdoor Apartment Resident
in Branding, Lifestyle, Resident service
indoor outdoor apartment resident
How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs.  Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]
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Sara Bess
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Posted on October 5, 2023

Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023

What Makes Your Multifamily Property Unique?
in Branding, Design, Lifestyle
multifamily property unique
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager.  Standout brand vs. bland Think back […]
Posted by
Sara Bess
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Posted on July 27, 2023

How to Think Like a Renter
in Lifestyle, Marketing, Resident service, Uncategorized
think like a renter
How multifamily property managers can think like a renter As a property manager, it’s easy to get caught up in vacancy rates, rent cycles and spreadsheets as measures of business success. While you might feel tempted to gloss over the human part of the equation, when you think like a renter, you can uncover the […]
Posted by
Sara Bess
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Posted on May 25, 2023

Creating a Multifamily Concierge Concept
in Branding, Lifestyle, Marketing, Multifamily industry
multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]
Posted by
campfire
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Posted on April 19, 2023

Telling a Compelling Multifamily Brand Story
in Branding, Lifestyle, Marketing
multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]
Posted by
Sara Bess
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Posted on January 12, 2023

Rethinking Renter Demographics
in Branding, Lifestyle, Marketing
rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]
Posted by
Sara Bess
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Posted on December 15, 2022

Branding Urban Multifamily
in Branding, Lifestyle
urban multifamily
How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]
Posted by
Sara Bess
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Posted on November 3, 2022