Category: Lifestyle

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Renters’ Return to the Office Supports Rental Demand

in Branding, Lifestyle, Multifamily industry

return to the office

More workers want to return to the office than you might think The way we work impacts the way we live, and multifamily property owners who pay attention to residents’ work life needs may have an edge. As some people return to the office and others continue a remote schedule, renters will have varying needs. […]

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Sara Bess

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Posted on October 13, 2021

Renters by Necessity in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing, Resident service

renters by necessity

Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]

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Sara Bess

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Posted on September 15, 2021

Renters by Choice in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing

renters by choice

How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]

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Sara Bess

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Posted on August 18, 2021

Post-pandemic Apartment Life

in Lifestyle, Resident service

post-pandemic apartment life

A picture of post-pandemic apartment life Some of the 2020 changes in multifamily operations may stick around for the long-term as resident service perks. Post-pandemic apartment life could mean more amenity usage and higher resident satisfaction. Necessity sparks innovation Last year, multifamily property managers had to pivot quickly in response to social distancing requirements and […]

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Sara Bess

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Posted on July 21, 2021

How People Strengthen Your Brand

in Branding, Lifestyle, Marketing

Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy. The basics To […]

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Sara Bess

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Posted on April 14, 2021

Branding vs. Marketing in Multifamily

in Branding, Design, Lifestyle, Marketing

branding vs marketing

Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]

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Sara Bess

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Posted on March 2, 2021

Brand Connection in a Remote World

in Branding, Lifestyle, Multifamily industry

Creating brand connection in a remote world means reaching people where they are At one time, advertising campaigns relied on clever catchlines and upbeat jingles, but most companies have grown to understand that success now means reaching people on a deeper level. Meaningful brand connection in a remote world can prove elusive, but people really […]

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Sara Bess

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Posted on December 3, 2020