Blog

Colorado Meets Carolina in New Multifamily Concept

bike-friendly multifamily concept
This bike- and pedestrian-friendly multifamily concept incorporates various home options One of our favorite clients and humans, Kevin Jones, has helped shift real estate’s mantra from “location, location, location” to “location, concept, timing” in a new South Carolina multifamily concept community.  Grab Your Bike In this community, you will see bicycles that cost more than […]

Multifamily Social Media Strategy: Make the Most of Summer

multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]

What Do Top Multifamily Markets Have in Common?

top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]

Toss the Cookie Cutter: Inspired Multifamily Design

inspired multifamily design
Inspired multifamily design creates a branding foundation Just because everyone else is doing it doesn’t make it right. Ooh, boy, did we just channel Mom with that opening line? You betcha, and your mom wants you to embrace inspired multifamily design rather than a boring imitation of someone else’s brand, ok? Yawn vs. Yes! Following […]

9 Signs That It’s Time for an Apartment Community Rebrand

apartment community rebrand
Investing in an apartment community rebrand to reach new renters While an apartment community rebrand doesn’t have to mean a complete overhaul of your brand, investing in a fresh look and new messaging can help you reach a broader audience.  Quite simply, things have changed a lot in the world since 2020. We work differently, […]

Your Multifamily Brand from the Employee Perspective

multifamily brand from employee perspective
How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]

Celebrating Women in Multifamily

How women in multifamily have shaped the industry  It’s Women’s History Month, and as a team of women business owners, we celebrate the achievements of all women around the globe. In particular, we want to acknowledge the women in multifamily who have shaped the industry in important ways.  Top Women in the Field Multifamily Executive […]

Northern Colorado Multifamily Opportunities

Northern Colorado Multifamily Opportunities
Rising demand creates new multifamily opportunities in Colorado As housing demand increases, developers are answering the call with high-end developments popping up along the I-25 corridor north of Denver. This area represents one of the most attractive multifamily opportunities for developers in the region.  These locations are close to I-25 and appeal to dual-commuter households, […]

Calm is the New Apartment Amenity

calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]

Finding Renters During the Slow Months

finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]