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Celebrating Women in Multifamily
in Multifamily industry
How women in multifamily have shaped the industry  It’s Women’s History Month, and as a team of women business owners, we celebrate the achievements of all women around the globe. In particular, we want to acknowledge the women in multifamily who have shaped the industry in important ways.  Top Women in the Field Multifamily Executive […]
Posted by
Sara Bess
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Posted on March 23, 2022

Northern Colorado Multifamily Opportunities
in Multifamily industry
Northern Colorado Multifamily Opportunities
Rising demand creates new multifamily opportunities in Colorado As housing demand increases, developers are answering the call with high-end developments popping up along the I-25 corridor north of Denver. This area represents one of the most attractive multifamily opportunities for developers in the region.  These locations are close to I-25 and appeal to dual-commuter households, […]
Posted by
Sara Bess
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Posted on March 2, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Posted by
Sara Bess
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Posted on February 3, 2022

Finding Renters During the Slow Months
in Branding, Marketing, Photography, Resident service
finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]
Posted by
Sara Bess
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Posted on January 12, 2022

9 Multifamily Marketing Ideas to Close Out the Year
in Marketing, Resident service
multifamily marketing ideas
Boost your renter pipeline with these marketing ideas  Regardless of your current occupancy rate, you always need to think about maintaining a full renter pipeline. These multifamily marketing ideas will help you reach new prospects and stay top-of-mind with existing leads.  From fundamental to fun, here are 9 ways to increase traffic and generate more […]
Posted by
Sara Bess
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Posted on December 16, 2021

Using Design to Reach Renters
in Design, Marketing
reach renters with great design
Design and style tell a story when trying to reach renters Where do you find most of your multifamily leads? With the vast majority of renters starting their search online, chances are good that your leads came through your website. Now, consider how best to reach renters at any of the entry points that might […]
Posted by
campfire
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Posted on November 24, 2021

Renters by Choice in a Crazy Real Estate Market
in Branding, Lifestyle, Marketing
renters by choice
How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]
Posted by
Sara Bess
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Posted on August 18, 2021

Post-pandemic Apartment Life
in Lifestyle, Resident service
post-pandemic apartment life
A picture of post-pandemic apartment life Some of the 2020 changes in multifamily operations may stick around for the long-term as resident service perks. Post-pandemic apartment life could mean more amenity usage and higher resident satisfaction.  Necessity sparks innovation Last year, multifamily property managers had to pivot quickly in response to social distancing requirements and […]
Posted by
Sara Bess
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Posted on July 21, 2021