Spreading Some Branding Love in Philadelphia at NAA’s Apartmentalize June 19- 21.

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Color Psychology of Blue in Multifamily Branding
in Branding
blue in multifamily branding
Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]
Posted by
Sara Bess
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Posted on July 31, 2024

Building Relationships to Boost Multifamily Leads
in Branding, Marketing
multifamily leads
Multifamily leads require relationships as well as marketing strategy Imagine meeting someone at a party who silently hands you a business card, without a word, and then walks away. While you might feel a touch intrigued, would you feel compelled to follow up and call that person? Too many property managers approach marketing for multifamily […]
Posted by
campfire
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Posted on July 23, 2024

Multifamily Renovation and Repositioning
in Branding
multifamily rebranding and respositioning
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters.  Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
Posted by
Sara Bess
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Posted on May 21, 2024

All Signs Point Toward Yes: Attracting Renters with Signage
in Branding, Design, Marketing
multifamily signage
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
Posted by
Sara Bess
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Posted on April 10, 2024

New Year, New Multifamily Brand
in Branding, Design
new multifamily brand
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach.  A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
Posted by
Sara Bess
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Posted on January 31, 2024

Supporting the Solo Renter
in Lifestyle, Marketing, Resident service
solo renter
How to appeal to the solo renter  The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways.  Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
Posted by
Sara Bess
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Posted on November 28, 2023

Making Life Easy for Multifamily Residents
in Branding, Lifestyle, Resident service
multifamily residents ease
How to create loyalty among multifamily residents  At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
Posted by
Sara Bess
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Posted on October 30, 2023

The Indoor/Outdoor Apartment Resident
in Branding, Lifestyle, Resident service
indoor outdoor apartment resident
How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs.  Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]
Posted by
Sara Bess
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Posted on October 5, 2023

Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023