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Renters by Choice in a Crazy Real Estate Market
in Branding, Lifestyle, Marketing
renters by choice
How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]
Posted by
Sara Bess
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Posted on August 18, 2021

Post-pandemic Apartment Life
in Lifestyle, Resident service
post-pandemic apartment life
A picture of post-pandemic apartment life Some of the 2020 changes in multifamily operations may stick around for the long-term as resident service perks. Post-pandemic apartment life could mean more amenity usage and higher resident satisfaction.  Necessity sparks innovation Last year, multifamily property managers had to pivot quickly in response to social distancing requirements and […]
Posted by
Sara Bess
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Posted on July 21, 2021

Building Relationships with Renters
in Branding, Marketing, Resident service
relationships with renters
Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]
Posted by
Sara Bess
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Posted on June 23, 2021

Creating an Instantly Recognizable National Multifamily Brand
in Branding
national multifamily brand
A national multifamily brand attracts renters in various markets While each apartment community is as unique as the neighborhood that surrounds it, building national multifamily brand recognition can help foster loyalty among renters.  Within the industry, several companies have made the move toward national brand awareness. For example, as reported by Bisnow, MMA recently announced […]
Posted by
Sara Bess
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Posted on June 8, 2021

The Newest Multifamily Green Features
in Uncategorized
multifamily green features
Next-level multifamily green building with sustainable gardens Multifamily developers and property managers always want to know the latest trends. What do renters want and what will inspire them to renew leases year after year? One of the top priorities for many apartment residents is green spaces. In addition to other environmentally conscious elements, the multifamily […]
Posted by
Sara Bess
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Posted on May 11, 2021

How People Strengthen Your Brand
in Branding, Lifestyle, Marketing
strengthen your brand
Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy.  The basics To […]
Posted by
Sara Bess
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Posted on April 14, 2021

Using Color to Reach Your Ideal Renter
in Uncategorized
ideal renter
The right colors will impact how your ideal renter views your brand Color choice is an important step in any multifamily branding campaign. The right colors will help you reach your ideal renter while the wrong ones could miss the mark.  The power of color Humans react to their environments and form opinions within seconds […]
Posted by
Sara Bess
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Posted on March 22, 2021

Branding vs. Marketing in Multifamily
in Branding, Design, Lifestyle, Marketing
branding vs marketing
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]
Posted by
Sara Bess
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Posted on March 2, 2021

Branding’s Role in Multifamily Development
in Branding, Company updates
A case study in how branding can ease the multifamily development process Creating a brand strategy at the beginning of a multifamily development process informs all aspects of the project – from signage to art installations. Our work on the Clovis Point development in Longmont, Colorado, illustrates this idea beautifully. Branding answers some key questions […]
Posted by
Sara Bess
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Posted on February 2, 2021

Helping Clients Create Order from Chaos
in Branding, Marketing, Multifamily industry
order from chaos
2021 Can Mean Finding Order from Chaos for Multifamily Brands Whew. We made it. I am sure you will miss 2020 just about as much as we will – not at all. This new year feels especially poignant, and our team has chosen to embrace the possibilities it holds. As we move forward, we want […]
Posted by
Sara Bess
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Posted on January 13, 2021