Blog

How to Think Like a Renter

think like a renter
How multifamily property managers can think like a renter As a property manager, it’s easy to get caught up in vacancy rates, rent cycles and spreadsheets as measures of business success. While you might feel tempted to gloss over the human part of the equation, when you think like a renter, you can uncover the […]

Creating a Multifamily Concierge Concept

multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]

Multifamily Inspiration Close to Home and Beyond

multifamily inspiration
Finding multifamily inspiration to rejuvenate your marketing efforts  Let us guess: Multifamily marketing is one of your least favorite chores. While marketing is something you wish you could just set and forget, it requires your attention and effort to work effectively. When you have all but run out of ideas, turn to these sources of […]

Multifamily Design Love

multifamily design love
What makes our hearts go pitter-pat in multifamily design and beyond It’s the season of love, and we want to share what we’re loving right now in our work! Multifamily design, and the design world in general, has so much good stuff going on. Here are just a few highlights:  Vibrant, warm color Let’s start […]

Telling a Compelling Multifamily Brand Story

multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]

Rethinking Renter Demographics

rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]

Branding Urban Multifamily

urban multifamily
How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]

Salt Lake City Multifamily Market Heating Up

salt lake city multifamily
Salt Lake City multifamily makes the best of its natural surroundings We recently made a trip from Denver (our home base) to Utah to check out two of finished branding projects with an incredible multifamily client. While there, we gained an even better appreciation for the Salt Lake City multifamily market and the city’s beautiful […]

From Student Housing to Senior Living: Niche Multifamily Development

student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]

Affordable Multifamily Meets Quality

Renovated Kensington Manor Memphis affordable multifamily
Structure Capital emphasized quality in this affordable multifamily community  Distressed and even discarded properties can bring new life to a community with some strategic investment and foresight. That is what happened when Structure Capital sought to revive an affordable multifamily property in Memphis.  Revitalizing Multifamily Properties Kensington Apartments had its heyday in the 1970s and […]