Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]
Multifamily leads require relationships as well as marketing strategy Imagine meeting someone at a party who silently hands you a business card, without a word, and then walks away. While you might feel a touch intrigued, would you feel compelled to follow up and call that person? Too many property managers approach marketing for multifamily […]
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters. Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach. A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
A little magic goes a long way toward enhancing the resident experience If you have followed our blog for long, you know that we place a strong emphasis on lifestyle and resident service. While we are a branding and design firm, we know that marketing a property begins and ends with a high-quality multifamily resident […]
How to appeal to the solo renter The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways. Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
How to create loyalty among multifamily residents At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs. Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
