Category: Branding

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Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023

What Makes Your Multifamily Property Unique?
in Branding, Design, Lifestyle
multifamily property unique
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager.  Standout brand vs. bland Think back […]
Posted by
Sara Bess
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Posted on July 27, 2023

Four Things to Look for in a Multifamily Marketing Team
in Branding, Design, Marketing
multifamily marketing team
Your multifamily marketing team needs to work hard for you Keeping apartments filled and residents happy is more than a full-time job, right? You have enough to worry about without adding marketing stress to your plate. You need a multifamily marketing team that will do most of that heavy lifting for you.  Whether you hire […]
Posted by
Sara Bess
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Posted on June 29, 2023

Creating a Multifamily Concierge Concept
in Branding, Lifestyle, Marketing, Multifamily industry
multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]
Posted by
campfire
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Posted on April 19, 2023

Multifamily Inspiration Close to Home and Beyond
in Branding, Marketing
multifamily inspiration
Finding multifamily inspiration to rejuvenate your marketing efforts  Let us guess: Multifamily marketing is one of your least favorite chores. While marketing is something you wish you could just set and forget, it requires your attention and effort to work effectively. When you have all but run out of ideas, turn to these sources of […]
Posted by
Sara Bess
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Posted on March 22, 2023

Telling a Compelling Multifamily Brand Story
in Branding, Lifestyle, Marketing
multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]
Posted by
Sara Bess
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Posted on January 12, 2023

Rethinking Renter Demographics
in Branding, Lifestyle, Marketing
rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]
Posted by
Sara Bess
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Posted on December 15, 2022

Branding Urban Multifamily
in Branding, Lifestyle
urban multifamily
How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]
Posted by
Sara Bess
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Posted on November 3, 2022

Salt Lake City Multifamily Market Heating Up
in Branding, Lifestyle, Multifamily industry
salt lake city multifamily
Salt Lake City multifamily makes the best of its natural surroundings We recently made a trip from Denver (our home base) to Utah to check out two of finished branding projects with an incredible multifamily client. While there, we gained an even better appreciation for the Salt Lake City multifamily market and the city’s beautiful […]
Posted by
Sara Bess
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Posted on October 5, 2022

From Student Housing to Senior Living: Niche Multifamily Development
in Branding, Lifestyle, Marketing, Multifamily industry
student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]
Posted by
Sara Bess
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Posted on September 14, 2022