Category: Branding

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Renters’ Return to the Office Supports Rental Demand

in Branding, Lifestyle, Multifamily industry

return to the office

More workers want to return to the office than you might think The way we work impacts the way we live, and multifamily property owners who pay attention to residents’ work life needs may have an edge. As some people return to the office and others continue a remote schedule, renters will have varying needs. […]

Posted by

Sara Bess

Posted on October 13, 2021

Renters by Necessity in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing, Resident service

renters by necessity

Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]

Posted by

Sara Bess

Posted on September 15, 2021

Renters by Choice in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing

renters by choice

How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]

Posted by

Sara Bess

Posted on August 18, 2021

Building Relationships with Renters

in Branding, Marketing, Resident service

relationships with renters

Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]

Posted by

Sara Bess

Posted on June 23, 2021

Creating an Instantly Recognizable National Multifamily Brand

A national multifamily brand attracts renters in various markets While each apartment community is as unique as the neighborhood that surrounds it, building national multifamily brand recognition can help foster loyalty among renters. Within the industry, several companies have made the move toward national brand awareness. For example, as reported by Bisnow, MMA recently announced […]

Posted by

Sara Bess

Posted on June 8, 2021

How People Strengthen Your Brand

in Branding, Lifestyle, Marketing

Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy. The basics To […]

Posted by

Sara Bess

Posted on April 14, 2021

Branding vs. Marketing in Multifamily

in Branding, Design, Lifestyle, Marketing

branding vs marketing

Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]

Posted by

Sara Bess

Posted on March 2, 2021

Branding’s Role in Multifamily Development

in Branding, Company updates

A case study in how branding can ease the multifamily development process Creating a brand strategy at the beginning of a multifamily development process informs all aspects of the project – from signage to art installations. Our work on the Clovis Point development in Longmont, Colorado, illustrates this idea beautifully. Branding answers some key questions […]

Posted by

Sara Bess

Posted on February 2, 2021

Helping Clients Create Order from Chaos

in Branding, Marketing, Multifamily industry

2021 Can Mean Finding Order from Chaos for Multifamily Brands Whew. We made it. I am sure you will miss 2020 just about as much as we will – not at all. This new year feels especially poignant, and our team has chosen to embrace the possibilities it holds. As we move forward, we want […]

Posted by

Sara Bess

Posted on January 13, 2021

Brand Connection in a Remote World

in Branding, Lifestyle, Multifamily industry

Creating brand connection in a remote world means reaching people where they are At one time, advertising campaigns relied on clever catchlines and upbeat jingles, but most companies have grown to understand that success now means reaching people on a deeper level. Meaningful brand connection in a remote world can prove elusive, but people really […]

Posted by

Sara Bess

Posted on December 3, 2020