Category: Branding

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9 Signs That It’s Time for an Apartment Community Rebrand

apartment community rebrand

Investing in an apartment community rebrand to reach new renters While an apartment community rebrand doesn’t have to mean a complete overhaul of your brand, investing in a fresh look and new messaging can help you reach a broader audience. Quite simply, things have changed a lot in the world since 2020. We work differently, […]

Posted by

Sara Bess

Posted on April 28, 2022

Your Multifamily Brand from the Employee Perspective

How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]

Posted by

Sara Bess

Posted on April 13, 2022

Calm is the New Apartment Amenity

in Branding, Design, Lifestyle, Marketing

calm is the new apartment amenity

New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm. As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]

Posted by

Sara Bess

Posted on February 3, 2022

Finding Renters During the Slow Months

in Branding, Marketing, Photography, Resident service

Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline. According […]

Posted by

Sara Bess

Posted on January 12, 2022

Renters’ Return to the Office Supports Rental Demand

in Branding, Lifestyle, Multifamily industry

return to the office

More workers want to return to the office than you might think The way we work impacts the way we live, and multifamily property owners who pay attention to residents’ work life needs may have an edge. As some people return to the office and others continue a remote schedule, renters will have varying needs. […]

Posted by

Sara Bess

Posted on October 13, 2021

Renters by Necessity in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing, Resident service

renters by necessity

Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]

Posted by

Sara Bess

Posted on September 15, 2021

Renters by Choice in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing

renters by choice

How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]

Posted by

Sara Bess

Posted on August 18, 2021

Building Relationships with Renters

in Branding, Marketing, Resident service

relationships with renters

Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]

Posted by

Sara Bess

Posted on June 23, 2021

Creating an Instantly Recognizable National Multifamily Brand

A national multifamily brand attracts renters in various markets While each apartment community is as unique as the neighborhood that surrounds it, building national multifamily brand recognition can help foster loyalty among renters. Within the industry, several companies have made the move toward national brand awareness. For example, as reported by Bisnow, MMA recently announced […]

Posted by

Sara Bess

Posted on June 8, 2021

How People Strengthen Your Brand

in Branding, Lifestyle, Marketing

Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy. The basics To […]

Posted by

Sara Bess

Posted on April 14, 2021