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Category: Branding

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How Multifamily Branding Can Say “Welcome Home”
in Branding
young smiling woman opening the door to her apartment in welcome
Intentional multifamily branding creates a personality that resonates  Multifamily branding requires an artist’s touch as well as a strategic approach. The right logo and tagline set the stage, but a multifamily brand should really become a distinctive personality that welcomes people at every turn.  Lay out the welcome mat Remember the tagline “We’ll leave the […]
Posted by
Sara Bess
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Posted on November 3, 2025

Creating a Timeless Multifamily Brand
in Branding, Marketing
a couple in front of a multifamily building wearing timeless classic fashion
A timeless multifamily brand transcends trends From generative AI to amenity wars, we can all get a little bit of whiplash trying to keep track of multifamily trends. We’re here to tell you that you can create a timeless multifamily brand without trying to keep up with the breakneck pace of every trend out there.  […]
Posted by
Sara Bess
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Posted on August 28, 2025

Don’t Dis Their Ability to Shop for Apartments Like Pros
in Branding, Lifestyle, Multifamily industry
Close up of women legs sitting on the sofa
Young adults react to budget and amenities as they shop for apartments If you have worked with Après Creative Group, you probably know that partners Kim Ziereis and Pauline are open books about their children with special needs. This year, Kim’s daughter and her post-high school transition class got to experience the world of apartment […]
Posted by
Kim Ziereis
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Posted on May 17, 2025

Fresh Elements in Multifamily Branding
in Branding, Marketing, Photography
Joyful family having breakfast together and eating strawberries
How to liven up your multifamily branding  Branding takes some effort, and many multifamily brands might feel tempted to treat it as a one-and-done project. If you have left your multifamily branding on the shelf for awhile, does it still pass the sniff test – or has it gone a bit stale?  In reality, every […]
Posted by
Sara Bess
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Posted on April 30, 2025

Spring Cleaning for Your Multifamily Brand
in Branding
spring cleaning multifamily brand
Prep your multifamily brand for the busy season The scent of blooming flowers and longer days signal the arrival of spring – and, with it, the peak leasing season for multifamily properties. As residents emerge from winter hibernation, they’re looking for fresh starts and new homes. Property managers, now is the time to assess if […]
Posted by
Sara Bess
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Posted on March 27, 2025

Get People Talking About Your Multifamily Brand
in Branding
multifamily_brand_buzz
Your multifamily brand needs some fans Ok, we know what you’re thinking. You don’t want to spend endless hours trying to curate a social media feed for your multifamily brand. The good news: You don’t have to! Let your residents do it for you. Not that you’re completely off the hook. You do need to […]
Posted by
Sara Bess
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Posted on September 23, 2024

Ace Your Multifamily Presentation, Event or Trade Show
in Branding, Multifamily industry
multifamily presentation
How a quality multifamily presentation supports your brand  Where and how you connect with people matters. Telling your brand story in a quality multifamily presentation in industry settings can help you forge new partnerships, attract new talent, find investors and more. The importance of branding in industry and partner settings  We talk a lot in […]
Posted by
Sara Bess
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Posted on August 20, 2024

Color Psychology of Blue in Multifamily Branding
in Branding
blue in multifamily branding
Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]
Posted by
Sara Bess
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Posted on July 31, 2024

Building Relationships to Boost Multifamily Leads
in Branding, Marketing
multifamily leads
Multifamily leads require relationships as well as marketing strategy Imagine meeting someone at a party who silently hands you a business card, without a word, and then walks away. While you might feel a touch intrigued, would you feel compelled to follow up and call that person? Too many property managers approach marketing for multifamily […]
Posted by
campfire
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Posted on July 23, 2024

Multifamily Renovation and Repositioning
in Branding
multifamily rebranding and respositioning
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters.  Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
Posted by
Sara Bess
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Posted on May 21, 2024