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Category: Branding

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Spring Cleaning for Your Multifamily Brand
in Branding
spring cleaning multifamily brand
Prep your multifamily brand for the busy season The scent of blooming flowers and longer days signal the arrival of spring – and, with it, the peak leasing season for multifamily properties. As residents emerge from winter hibernation, they’re looking for fresh starts and new homes. Property managers, now is the time to assess if […]
Posted by
Sara Bess
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Posted on March 27, 2025

Get People Talking About Your Multifamily Brand
in Branding
multifamily_brand_buzz
Your multifamily brand needs some fans Ok, we know what you’re thinking. You don’t want to spend endless hours trying to curate a social media feed for your multifamily brand. The good news: You don’t have to! Let your residents do it for you. Not that you’re completely off the hook. You do need to […]
Posted by
Sara Bess
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Posted on September 23, 2024

Ace Your Multifamily Presentation, Event or Trade Show
in Branding, Multifamily industry
multifamily presentation
How a quality multifamily presentation supports your brand  Where and how you connect with people matters. Telling your brand story in a quality multifamily presentation in industry settings can help you forge new partnerships, attract new talent, find investors and more. The importance of branding in industry and partner settings  We talk a lot in […]
Posted by
Sara Bess
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Posted on August 20, 2024

Color Psychology of Blue in Multifamily Branding
in Branding
blue in multifamily branding
Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]
Posted by
Sara Bess
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Posted on July 31, 2024

Building Relationships to Boost Multifamily Leads
in Branding, Marketing
multifamily leads
Multifamily leads require relationships as well as marketing strategy Imagine meeting someone at a party who silently hands you a business card, without a word, and then walks away. While you might feel a touch intrigued, would you feel compelled to follow up and call that person? Too many property managers approach marketing for multifamily […]
Posted by
campfire
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Posted on July 23, 2024

Multifamily Renovation and Repositioning
in Branding
multifamily rebranding and respositioning
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters.  Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
Posted by
Sara Bess
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Posted on May 21, 2024

All Signs Point Toward Yes: Attracting Renters with Signage
in Branding, Design, Marketing
multifamily signage
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
Posted by
Sara Bess
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Posted on April 10, 2024

New Year, New Multifamily Brand
in Branding, Design
new multifamily brand
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach.  A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
Posted by
Sara Bess
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Posted on January 31, 2024

Making Life Easy for Multifamily Residents
in Branding, Lifestyle, Resident service
multifamily residents ease
How to create loyalty among multifamily residents  At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
Posted by
Sara Bess
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Posted on October 30, 2023