Category: Branding

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From Student Housing to Senior Living: Niche Multifamily Development
in Branding, Lifestyle, Marketing, Multifamily industry
student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]
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Sara Bess
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Posted on September 14, 2022

Affordable Multifamily Meets Quality
in Branding, Design, Multifamily industry
Renovated Kensington Manor Memphis affordable multifamily
Structure Capital emphasized quality in this affordable multifamily community  Distressed and even discarded properties can bring new life to a community with some strategic investment and foresight. That is what happened when Structure Capital sought to revive an affordable multifamily property in Memphis.  Revitalizing Multifamily Properties Kensington Apartments had its heyday in the 1970s and […]
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Sara Bess
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Posted on August 31, 2022

Colorado Meets Carolina in New Multifamily Concept
in Branding, Design, Lifestyle, Multifamily industry
bike-friendly multifamily concept
This bike- and pedestrian-friendly multifamily concept incorporates various home options One of our favorite clients and humans, Kevin Jones, has helped shift real estate’s mantra from “location, location, location” to “location, concept, timing” in a new South Carolina multifamily concept community.  Grab Your Bike In this community, you will see bicycles that cost more than […]
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Sara Bess
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Posted on July 27, 2022

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
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Sara Bess
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Posted on June 30, 2022

What Do Top Multifamily Markets Have in Common?
in Branding, Lifestyle, Marketing, Multifamily industry
top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]
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Sara Bess
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Posted on June 15, 2022

Toss the Cookie Cutter: Inspired Multifamily Design
in Branding, Design
inspired multifamily design
Inspired multifamily design creates a branding foundation Just because everyone else is doing it doesn’t make it right. Ooh, boy, did we just channel Mom with that opening line? You betcha, and your mom wants you to embrace inspired multifamily design rather than a boring imitation of someone else’s brand, ok? Yawn vs. Yes! Following […]
Posted by
Sara Bess
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Posted on June 2, 2022

9 Signs That It’s Time for an Apartment Community Rebrand
in Branding
apartment community rebrand
Investing in an apartment community rebrand to reach new renters While an apartment community rebrand doesn’t have to mean a complete overhaul of your brand, investing in a fresh look and new messaging can help you reach a broader audience.  Quite simply, things have changed a lot in the world since 2020. We work differently, […]
Posted by
Sara Bess
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Posted on April 28, 2022

Your Multifamily Brand from the Employee Perspective
in Branding
multifamily brand from employee perspective
How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]
Posted by
Sara Bess
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Posted on April 13, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Posted by
Sara Bess
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Posted on February 3, 2022

Finding Renters During the Slow Months
in Branding, Marketing, Photography, Resident service
finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]
Posted by
Sara Bess
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Posted on January 12, 2022