Young adults react to budget and amenities as they shop for apartments
If you have worked with Après Creative Group, you probably know that partners Kim Ziereis and Pauline Colamatteo are open books about their children with special needs. This year, Kim’s daughter and her post-high school transition class got to experience the world of apartment shopping to help them imagine independent living, compare rent prices/fees, consider the value of amenity spaces relative to their lifestyles and create a budget to shop for apartments of their dreams. So naturally, Après was curious about what they thought of the in-person experience, the quality of the apartments/amenities, and (obviously) the branding of a Class A luxury multifamily building.
The Hot Takes
Après asked the group to give their highlights (and lowlights) of their experience from the in-person interactions with the leasing team, their perceptions about the amenities, and any thoughts on the branding. Full transparency, Après did not have a hand in branding the building they toured, but we are always interested in what resonates with today’s apartment shoppers. Their responses revealed what matters most to them as potential renters and honest feedback about their perceptions of apartment living.
Here’s what they had to say:
1. Excitement About Amenities
Without a doubt, the pools stole the show! Nearly every student mentioned the pool as one of their favorite aspect of the tour. Gyms, clubhouses and outdoor spaces also received plenty of praise, with one student saying:
“I liked everything about it because I want to live in an apartment someday.”
Outside of the show-stopping pool deck, some participants appreciated that these spaces offered opportunities for community interactions. One young adult emphasized:
“There are just some activities you need to do with others.”
2. Model Apartments Matter
When asked about the model apartments, enthusiasm was overwhelming. Comments ranged from “It looked so nice” to specific preferences like kitchens that could accommodate hobbies, such as baking sourdough bread. Many also noted how the apartments were modern, clean and designed with functionality in mind.
That said, feedback on room sizes and layout was mixed. Some noted how spacious and perfect certain apartments were for their needs, while a few others felt some spaces lacked adequate room or storage. These observations highlights the diversity in individual preferences and the need for flexible designs to cater to a wide range of residents.
3. The Affordability of It All
Since learning how to budget was the tour’s main goal, students were encouraged to reflect on the cost of apartments relative to their budgets. Responses about pricing were varied, with some finding rental rates reasonable and others expressing concern about the overall cost.
One participant said, “The price was quite steep for my liking, but that’s how all apartments are anymore, so I can’t complain.” Another said, “The price is fair, but it depends on which location you live in.” Spoken like a multifamily professional.
4. Activating the Shared Spaces
From parking prices to communal books in shared spaces, students openly shared what they liked and what they did not. One noteworthy comment suggested making communal spaces more welcoming by adding books and extending access hours for community rooms. Another participant noted that small details, such as the convenience of the mailroom, helped make an apartment more accessible.
However, not everything hit the right note. A few participants felt rushed during the tour and would have appreciated more time to take photos and explore at their own pace. This demographic would benefit with self-guided tours so they can take in information and the spaces at a pace that suits their needs.
The Branding (We had to Ask)
The branding left a strong impression on some of the students, with many praising its clean, modern design and its ability to convey a sense of community and match the overall design of the building. Comments from the group included “It was a fantastic way to express and describe the style of the apartments,” and our favorite comment by far:
“I just wanted to stare at the logo!”
These reactions highlight how effective branding elements can resonate on an emotional level as people shop for apartments, building a connection with potential residents.
Creating Inclusive Apartment Communities
What’s clear from these insights is that young adults with developmental disabilities have distinct needs and values as renters. But at their core, their desires aren’t so different from anyone else’s. They want a home that feels welcoming, functional and fun. They look for thoughtful designs, community spaces and pricing that fits their budget.
Ready to amplify your reach with new branding and marketing? Reach out to us for a complimentary discovery call.
