Category: Marketing

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From Student Housing to Senior Living: Niche Multifamily Development
in Branding, Lifestyle, Marketing, Multifamily industry
student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]
Posted by
Sara Bess
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Posted on September 14, 2022

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
Posted by
Sara Bess
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Posted on June 30, 2022

What Do Top Multifamily Markets Have in Common?
in Branding, Lifestyle, Marketing, Multifamily industry
top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]
Posted by
Sara Bess
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Posted on June 15, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
Posted by
Sara Bess
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Posted on February 3, 2022

Finding Renters During the Slow Months
in Branding, Marketing, Photography, Resident service
finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]
Posted by
Sara Bess
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Posted on January 12, 2022

9 Multifamily Marketing Ideas to Close Out the Year
in Marketing, Resident service
multifamily marketing ideas
Boost your renter pipeline with these marketing ideas  Regardless of your current occupancy rate, you always need to think about maintaining a full renter pipeline. These multifamily marketing ideas will help you reach new prospects and stay top-of-mind with existing leads.  From fundamental to fun, here are 9 ways to increase traffic and generate more […]
Posted by
Sara Bess
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Posted on December 16, 2021

Using Design to Reach Renters
in Design, Marketing
reach renters with great design
Design and style tell a story when trying to reach renters Where do you find most of your multifamily leads? With the vast majority of renters starting their search online, chances are good that your leads came through your website. Now, consider how best to reach renters at any of the entry points that might […]
Posted by
campfire
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Posted on November 24, 2021

Renters by Choice in a Crazy Real Estate Market
in Branding, Lifestyle, Marketing
renters by choice
How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]
Posted by
Sara Bess
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Posted on August 18, 2021

Building Relationships with Renters
in Branding, Marketing, Resident service
relationships with renters
Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]
Posted by
Sara Bess
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Posted on June 23, 2021