A national multifamily brand attracts renters in various markets While each apartment community is as unique as the neighborhood that surrounds it, building national multifamily brand recognition can help foster loyalty among renters. Within the industry, several companies have made the move toward national brand awareness. For example, as reported by Bisnow, MMA recently announced […]
Next-level multifamily green building with sustainable gardens Multifamily developers and property managers always want to know the latest trends. What do renters want and what will inspire them to renew leases year after year? One of the top priorities for many apartment residents is green spaces. In addition to other environmentally conscious elements, the multifamily […]
Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy. The basics To […]
The right colors will impact how your ideal renter views your brand Color choice is an important step in any multifamily branding campaign. The right colors will help you reach your ideal renter while the wrong ones could miss the mark. The power of color Humans react to their environments and form opinions within seconds […]
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]
A case study in how branding can ease the multifamily development process Creating a brand strategy at the beginning of a multifamily development process informs all aspects of the project – from signage to art installations. Our work on the Clovis Point development in Longmont, Colorado, illustrates this idea beautifully. Branding answers some key questions […]
2021 Can Mean Finding Order from Chaos for Multifamily Brands Whew. We made it. I am sure you will miss 2020 just about as much as we will – not at all. This new year feels especially poignant, and our team has chosen to embrace the possibilities it holds. As we move forward, we want […]
Looking ahead to 2021 with renewed spirit Like many of you, the Après team has spent the past several months in hunker-down mode. We have used that time to focus on our work, but also to reconnect with our values as individuals and as a creative agency. As we emerge from that time of focused […]
Creating brand connection in a remote world means reaching people where they are At one time, advertising campaigns relied on clever catchlines and upbeat jingles, but most companies have grown to understand that success now means reaching people on a deeper level. Meaningful brand connection in a remote world can prove elusive, but people really […]
When multifamily design reflects personality and place, it communicates a sense of home The past several months have brought a dramatic shift to the world. For many of us, we now fully appreciate the value of home and the comforts it provides. In the multifamily industry, we must remember that our primary focus is people […]
