When rebranding multifamily, it helps to remember a few industry truths that can guide you toward a brand personality that better resonates with current residents and prospective renters
Blog
We’ve talked a lot about building a strong brand that sits apart from competitors, but you must back up your brand promises. Nothing kills a brand faster than unmet customer expectations.
How to maintain a unique brand personality. Tips on creating and continuing your brand without mimicking competitors.
You would be surprised how many people feel sheepish about their website or logo. You know you need to market your business, but an outdated brand could hold you back from spreading the word as much as you should. It’s time to rebrand.
Texture and shape in design give your marketing materials life and depth.
We can spend hours choosing just the right words and phrases to tell a brand’s story. However, we’re designers first, so we know the incredible power images and white space can have on the overall campaign.
Most average people (read: everyone other than design nerds) don’t know much about font in design beyond Times New Roman and the {gasp} dreaded Comic Sans.
The impact of color in design, from emotion to consumer response. Consumers could reject your product based on color alone.
Clear goals help your team and your client understand the definition of success
We can’t think of a single project here that didn’t have creativity or innovation at its core. Creativity and project success go hand-in-hand.
