Tag: lifestyle branding

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Making Life Easy for Multifamily Residents

multifamily residents ease
How to create loyalty among multifamily residents  At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]

Creating a Multifamily Concierge Concept

multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]

Rethinking Renter Demographics

rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]

Salt Lake City Multifamily Market Heating Up

salt lake city multifamily
Salt Lake City multifamily makes the best of its natural surroundings We recently made a trip from Denver (our home base) to Utah to check out two of finished branding projects with an incredible multifamily client. While there, we gained an even better appreciation for the Salt Lake City multifamily market and the city’s beautiful […]

Building Relationships with Renters

relationships with renters
Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]