Placemaking in multifamily branding addresses human the need for belonging among modern apartment renters.
Design informs every aspect of everyday buildings, both exterior and interior, and a thoughtful design helps create a sense of place for the people who use it.
Commercial real estate players, including multifamily properties, retailers and office developers, have a unique opportunity to collaborate and create places where people want to build community.
To kick off the year, we’ll spend the next several blogs discussing the idea of place-making and how multifamily companies can lead that charge. To begin, we take a look at some of the hot multifamily markets that show extra promise this year.
Different renters have different needs: multifamily affordability vs. luxury and what that means for branding and marketing.
What renters want in their apartment homes and communities has changed quite a bit over the years. What are they looking for in 2019?
