Intentional multifamily branding creates a personality that resonates Multifamily branding requires an artist’s touch as well as a strategic approach. The right logo and tagline set the stage, but a multifamily brand should really become a distinctive personality that welcomes people at every turn. Lay out the welcome mat Remember the tagline “We’ll leave the […]
One of your best sources of marketing greatness is your happy multifamily residents While traditional marketing efforts are essential, one often overlooked resource is your most valuable asset: your residents. By encouraging multifamily residents to become brand ambassadors, you can significantly enhance your community’s reputation and attract new renters. Here’s how to encourage happier residents […]
How to appeal to the solo renter The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways. Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
How to create loyalty among multifamily residents At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]
A picture of post-pandemic apartment life Some of the 2020 changes in multifamily operations may stick around for the long-term as resident service perks. Post-pandemic apartment life could mean more amenity usage and higher resident satisfaction. Necessity sparks innovation Last year, multifamily property managers had to pivot quickly in response to social distancing requirements and […]
Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]
