Allowing residents to be authentic leads to more belonging in multifamily When someone tours your multifamily community, they want to see and feel more than square footage and a nice kitchen. Each resident, on a deeper level, wants to get a sense that someone like them can become a real part of the community. Inclusion […]
Intentional multifamily branding creates a personality that resonates Multifamily branding requires an artist’s touch as well as a strategic approach. The right logo and tagline set the stage, but a multifamily brand should really become a distinctive personality that welcomes people at every turn. Lay out the welcome mat Remember the tagline “We’ll leave the […]
How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]
Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]
Placemaking in multifamily branding addresses human the need for belonging among modern apartment renters.
When marketing to renters, you must view each touchpoint from their perspective and deliver an experience – not just facts.
