resident experience Archives

How Multifamily Branding Can Say “Welcome Home”

in Branding

young smiling woman opening the door to her apartment in welcome

Intentional multifamily branding creates a personality that resonates Multifamily branding requires an artist’s touch as well as a strategic approach. The right logo and tagline set the stage, but a multifamily brand should really become a distinctive personality that welcomes people at every turn. Lay out the welcome mat Remember the tagline “We’ll leave the […]

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Sara Bess

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Posted on November 3, 2025

Your Multifamily Brand from the Employee Perspective

in Branding

How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]

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Sara Bess

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Posted on April 13, 2022

Renters by Necessity in a Crazy Real Estate Market

in Branding, Lifestyle, Marketing, Resident service

Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]

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