Leaning in to legacy multifamily character in branding and marketing Heritage. Vintage. Retro. Whatever you call it, a legacy multifamily property can retain a ton of its original personality and appeal while moving to meet modern renter needs. Embracing retro cool Wait, do the kids even say “cool” anymore? Or is it rizz? Rad? Lit? […]
Thoughtful multifamily design draws people in and sets the stage for a relationship In a sea of multifamily communities that all seem to look and sound the same, how do you make your property actually stick in someone’s mind? Thoughtful multifamily design helps your community stand out in renters’ minds. What resonates with renters Renters […]
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters. Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
When multifamily design reflects personality and place, it communicates a sense of home The past several months have brought a dramatic shift to the world. For many of us, we now fully appreciate the value of home and the comforts it provides. In the multifamily industry, we must remember that our primary focus is people […]
