Tag: appealing to renters

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Multifamily Design: How Design Elements Connect Residents to Your Brand

young adult woman of color wearing a winter coat, looking out the door of an apartment lobby
Thoughtful multifamily design draws people in and sets the stage for a relationship In a sea of multifamily communities that all seem to look and sound the same, how do you make your property actually stick in someone’s mind? Thoughtful multifamily design helps your community stand out in renters’ minds. What resonates with renters Renters […]

Calm is the New Apartment Amenity

calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]

Branding vs. Marketing in Multifamily

branding vs marketing
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]