Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]
How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]
Strong relationships with renters can create a loyal following Automation can streamline a lot of business processes, but AI can’t replace a human touch. In multifamily, where you sell intangibles like home, lifestyle, comfort and ease, Rosie the Robot lacks the warmth you need to connect on a deeper level. Building relationships with renters – […]
Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy. The basics To […]
Understanding branding vs. marketing in your multifamily strategy As a creative agency, new clients often come to us confused about what goes into a comprehensive multifamily branding strategy. Nearly all clients know they need marketing in order to reach renters, but branding and design can feel a bit more nebulous. Below, we take a look […]
2021 Can Mean Finding Order from Chaos for Multifamily Brands Whew. We made it. I am sure you will miss 2020 just about as much as we will – not at all. This new year feels especially poignant, and our team has chosen to embrace the possibilities it holds. As we move forward, we want […]
When multifamily design reflects personality and place, it communicates a sense of home The past several months have brought a dramatic shift to the world. For many of us, we now fully appreciate the value of home and the comforts it provides. In the multifamily industry, we must remember that our primary focus is people […]
How Multifamily Communities Can Meet Resident’s Needs During The Pandemic The past two months or so have been a whirlwind, to say the least. While so much has changed, and while some things remain uncertain, our human need for belonging hasn’t budged a bit. Multifamily communities can play a big role in helping people feel […]
Before this pandemic “adventure” began, the three of us had the great fortune of attending Oprah Winfrey’s live #2020VisionTour event in Denver. We soaked up the positive energy as she spoke to thousands of attendees, and now her words provide inspiration for challenging times as we count down the days of the stay-at-home order.
Placemaking in multifamily branding addresses human the need for belonging among modern apartment renters.
