How to appeal to the solo renter The solo renter category recently took the lead as the fastest-growing segment of renters nationwide. Property managers can meet the needs of this multifamily resident group in a number of ways. Understanding who lives alone According to the data, 5.3 million baby boomers, 4.8 million millennials and 3.5 […]
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]
Serving the growing number of renters by necessity In our last blog, we took a look at the thirty percent of renters who choose a more carefree and amenity-rich lifestyle over home ownership. In this edition, we look at renters by necessity. Who are renters by necessity? The University of North Carolina sums up the […]
