How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]
How women in multifamily have shaped the industry It’s Women’s History Month, and as a team of women business owners, we celebrate the achievements of all women around the globe. In particular, we want to acknowledge the women in multifamily who have shaped the industry in important ways. Top Women in the Field Multifamily Executive […]
How to reach renters by choice The residential real estate market across the country has entered what we would call crazy level. Low inventory, high listing prices and offers $100,000 to $1 million above asking would make your head spin in several key markets. One side effect of these high home prices and high demand […]
A national multifamily brand attracts renters in various markets While each apartment community is as unique as the neighborhood that surrounds it, building national multifamily brand recognition can help foster loyalty among renters. Within the industry, several companies have made the move toward national brand awareness. For example, as reported by Bisnow, MMA recently announced […]
Hidden gems in your area can help inform your strategy for branding multifamily properties
Your property name will either help tell your brand story, or it will fall flat. What goes into a good name?
