Leaning in to legacy multifamily character in branding and marketing Heritage. Vintage. Retro. Whatever you call it, a legacy multifamily property can retain a ton of its original personality and appeal while moving to meet modern renter needs. Embracing retro cool Wait, do the kids even say “cool” anymore? Or is it rizz? Rad? Lit? […]
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach. A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline. According […]
