Author: Sara Bess

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Après Creative > Articles by: Sara Bess

Multifamily Design Love
in Design
multifamily design love
What makes our hearts go pitter-pat in multifamily design and beyond It’s the season of love, and we want to share what we’re loving right now in our work! Multifamily design, and the design world in general, has so much good stuff going on. Here are just a few highlights:  Vibrant, warm color Let’s start […]
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Sara Bess
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Posted on February 15, 2023

Telling a Compelling Multifamily Brand Story
in Branding, Lifestyle, Marketing
multifamily brand story
How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]
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Sara Bess
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Posted on January 12, 2023

Rethinking Renter Demographics
in Branding, Lifestyle, Marketing
rethinking renter demographics
How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]
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Sara Bess
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Posted on December 15, 2022

Branding Urban Multifamily
in Branding, Lifestyle
urban multifamily
How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]
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Sara Bess
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Posted on November 3, 2022

Salt Lake City Multifamily Market Heating Up
in Branding, Lifestyle, Multifamily industry
salt lake city multifamily
Salt Lake City multifamily makes the best of its natural surroundings We recently made a trip from Denver (our home base) to Utah to check out two of finished branding projects with an incredible multifamily client. While there, we gained an even better appreciation for the Salt Lake City multifamily market and the city’s beautiful […]
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Sara Bess
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Posted on October 5, 2022

From Student Housing to Senior Living: Niche Multifamily Development
in Branding, Lifestyle, Marketing, Multifamily industry
student housing multifamily development
Targeted multifamily development can meet new demographic needs Multifamily properties have traditionally targeted single, young professionals as the most sought-after renter demographic. However, as renter trends continue to change, multifamily development should keep pace.  Niche demographic 1: Students Off-campus student housing demand spiked in some areas following the pandemic. A need for more flexible, private […]
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Sara Bess
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Posted on September 14, 2022

Affordable Multifamily Meets Quality
in Branding, Design, Multifamily industry
Renovated Kensington Manor Memphis affordable multifamily
Structure Capital emphasized quality in this affordable multifamily community  Distressed and even discarded properties can bring new life to a community with some strategic investment and foresight. That is what happened when Structure Capital sought to revive an affordable multifamily property in Memphis.  Revitalizing Multifamily Properties Kensington Apartments had its heyday in the 1970s and […]
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Sara Bess
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Posted on August 31, 2022

Colorado Meets Carolina in New Multifamily Concept
in Branding, Design, Lifestyle, Multifamily industry
bike-friendly multifamily concept
This bike- and pedestrian-friendly multifamily concept incorporates various home options One of our favorite clients and humans, Kevin Jones, has helped shift real estate’s mantra from “location, location, location” to “location, concept, timing” in a new South Carolina multifamily concept community.  Grab Your Bike In this community, you will see bicycles that cost more than […]
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Sara Bess
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Posted on July 27, 2022

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
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Sara Bess
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Posted on June 30, 2022

What Do Top Multifamily Markets Have in Common?
in Branding, Lifestyle, Marketing, Multifamily industry
top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]
Posted by
Sara Bess
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Posted on June 15, 2022