Author: Sara Bess

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Après Creative > Articles by: Sara Bess

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
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Sara Bess
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Posted on June 30, 2022

What Do Top Multifamily Markets Have in Common?
in Branding, Lifestyle, Marketing, Multifamily industry
top multifamily markets
Key drivers boosting these top multifamily markets As designers and marketers, what drives human behavior fascinates us. Understanding that human behavior helps explain why 2022’s top multifamily markets continue to thrive.  The human element As Holdfolio reports, multifamily development thrives in areas with strong population growth and healthy economic indicators:  “A market with strong population […]
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Sara Bess
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Posted on June 15, 2022

Toss the Cookie Cutter: Inspired Multifamily Design
in Branding, Design
inspired multifamily design
Inspired multifamily design creates a branding foundation Just because everyone else is doing it doesn’t make it right. Ooh, boy, did we just channel Mom with that opening line? You betcha, and your mom wants you to embrace inspired multifamily design rather than a boring imitation of someone else’s brand, ok? Yawn vs. Yes! Following […]
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Sara Bess
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Posted on June 2, 2022

9 Signs That It’s Time for an Apartment Community Rebrand
in Branding
apartment community rebrand
Investing in an apartment community rebrand to reach new renters While an apartment community rebrand doesn’t have to mean a complete overhaul of your brand, investing in a fresh look and new messaging can help you reach a broader audience.  Quite simply, things have changed a lot in the world since 2020. We work differently, […]
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Sara Bess
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Posted on April 28, 2022

Your Multifamily Brand from the Employee Perspective
in Branding
multifamily brand from employee perspective
How recruitment and retention impact your multifamily brand Here at Après, we talk often about the importance of multifamily branding and marketing from a resident attraction standpoint, but have you considered how your team impacts your multifamily brand? As industries nationwide face staffing shortages, multifamily property managers need to stand out from the crowd in […]
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Sara Bess
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Posted on April 13, 2022

Celebrating Women in Multifamily
in Multifamily industry
How women in multifamily have shaped the industry  It’s Women’s History Month, and as a team of women business owners, we celebrate the achievements of all women around the globe. In particular, we want to acknowledge the women in multifamily who have shaped the industry in important ways.  Top Women in the Field Multifamily Executive […]
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Sara Bess
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Posted on March 23, 2022

Northern Colorado Multifamily Opportunities
in Multifamily industry
Northern Colorado Multifamily Opportunities
Rising demand creates new multifamily opportunities in Colorado As housing demand increases, developers are answering the call with high-end developments popping up along the I-25 corridor north of Denver. This area represents one of the most attractive multifamily opportunities for developers in the region.  These locations are close to I-25 and appeal to dual-commuter households, […]
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Sara Bess
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Posted on March 2, 2022

Calm is the New Apartment Amenity
in Branding, Design, Lifestyle, Marketing
calm is the new apartment amenity
New apartment amenity needs include a sense of peace Who doesn’t need a little more peace and quiet these days? Right? That’s why the hottest new apartment amenity might just be a sense of calm.  As business owners, the Après team often seeks out mindfulness moments together. Over the years, we have enjoyed yoga and […]
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Sara Bess
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Posted on February 3, 2022

Finding Renters During the Slow Months
in Branding, Marketing, Photography, Resident service
finding renters during the slow months
Tips for finding renters using great branding and marketing Apartment search activity peaks from May through October, so your property might experience a lull in leases at this time of year. Finding renters of course remains a top priority for you year-round, so we have some ideas for how to maintain a full pipeline.  According […]
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Sara Bess
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Posted on January 12, 2022

9 Multifamily Marketing Ideas to Close Out the Year
in Marketing, Resident service
multifamily marketing ideas
Boost your renter pipeline with these marketing ideas  Regardless of your current occupancy rate, you always need to think about maintaining a full renter pipeline. These multifamily marketing ideas will help you reach new prospects and stay top-of-mind with existing leads.  From fundamental to fun, here are 9 ways to increase traffic and generate more […]
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Sara Bess
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Posted on December 16, 2021