Author: Sara Bess

Welcome to Our Archive

Après Creative > Articles by: Sara Bess

Connect with Multifamily Residents Using Brain-based Research

in Branding, Lifestyle, Marketing

connect with multifamily residents using emotion

Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]

Posted by

Sara Bess

Posted on August 31, 2023

What Makes Your Multifamily Property Unique?

in Branding, Design, Lifestyle

multifamily property unique

Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager. Standout brand vs. bland Think back […]

Posted by

Sara Bess

Posted on July 27, 2023

Four Things to Look for in a Multifamily Marketing Team

in Branding, Design, Marketing

multifamily marketing team

Your multifamily marketing team needs to work hard for you Keeping apartments filled and residents happy is more than a full-time job, right? You have enough to worry about without adding marketing stress to your plate. You need a multifamily marketing team that will do most of that heavy lifting for you. Whether you hire […]

Posted by

Sara Bess

Posted on June 29, 2023

How to Think Like a Renter

in Lifestyle, Marketing, Resident service, Uncategorized

think like a renter

How multifamily property managers can think like a renter As a property manager, it’s easy to get caught up in vacancy rates, rent cycles and spreadsheets as measures of business success. While you might feel tempted to gloss over the human part of the equation, when you think like a renter, you can uncover the […]

Posted by

Sara Bess

Posted on May 25, 2023

Multifamily Inspiration Close to Home and Beyond

in Branding, Marketing

multifamily inspiration

Finding multifamily inspiration to rejuvenate your marketing efforts Let us guess: Multifamily marketing is one of your least favorite chores. While marketing is something you wish you could just set and forget, it requires your attention and effort to work effectively. When you have all but run out of ideas, turn to these sources of […]

Posted by

Sara Bess

Posted on March 22, 2023

Multifamily Design Love

multifamily design love

What makes our hearts go pitter-pat in multifamily design and beyond It’s the season of love, and we want to share what we’re loving right now in our work! Multifamily design, and the design world in general, has so much good stuff going on. Here are just a few highlights: Vibrant, warm color Let’s start […]

Posted by

Sara Bess

Posted on February 15, 2023

Telling a Compelling Multifamily Brand Story

in Branding, Lifestyle, Marketing

How the right multifamily brand story resonates with renters The start of a new year marks a great time to reflect and review on your organization’s goals and impact. For apartment managers, creating a new multifamily brand story in 2023 can help you better engage with your target renters. At its heart, brand storytelling seeks […]

Posted by

Sara Bess

Posted on January 12, 2023

Rethinking Renter Demographics

in Branding, Lifestyle, Marketing

rethinking renter demographics

How to reach new renter demographics Who is your ideal renter? Have you created renter personas to help drive your branding and marketing decisions? Whether you answered yes or no, you might need to revisit your assumptions about renter demographics. Why? Well, renters no longer fit neatly into the “young urban professional” label anymore. Remember […]

Posted by

Sara Bess

Posted on December 15, 2022

Branding Urban Multifamily

in Branding, Lifestyle

urban multifamily

How urban multifamily stories differ from suburban brands Renters of all ages want to live somewhere with a vibrant lifestyle. Close to the action. However, the definition of “action” changes depending on your target market. Branding an urban multifamily community will look a lot different than a suburban brand in many respects, but the overlap […]

Posted by

Sara Bess

Posted on November 3, 2022

Salt Lake City Multifamily Market Heating Up

in Branding, Lifestyle, Multifamily industry

salt lake city multifamily

Salt Lake City multifamily makes the best of its natural surroundings We recently made a trip from Denver (our home base) to Utah to check out two of finished branding projects with an incredible multifamily client. While there, we gained an even better appreciation for the Salt Lake City multifamily market and the city’s beautiful […]

Posted by

Sara Bess

Posted on October 5, 2022