Author: Sara Bess

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Après Creative > Articles by: Sara Bess

Multifamily Community Building Ideas

in Lifestyle, Resident service

Group of adults dancing, smiling and blowing bubbles in summer

Why multifamily community building pays off Hello (almost) summer! Vacations, cookouts and days in the sun beckon. While many of us dream about getting away from it all (ahh, Aruba, someday), have you thought about how to bring that sense of summertime fun to your multifamily community? Community building helps bring your multifamily residents closer […]

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Sara Bess

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Posted on June 11, 2025

Fresh Elements in Multifamily Branding

in Branding, Marketing, Photography

Joyful family having breakfast together and eating strawberries

How to liven up your multifamily branding Branding takes some effort, and many multifamily brands might feel tempted to treat it as a one-and-done project. If you have left your multifamily branding on the shelf for awhile, does it still pass the sniff test – or has it gone a bit stale? In reality, every […]

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Sara Bess

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Posted on April 30, 2025

Spring Cleaning for Your Multifamily Brand

in Branding

Prep your multifamily brand for the busy season The scent of blooming flowers and longer days signal the arrival of spring – and, with it, the peak leasing season for multifamily properties. As residents emerge from winter hibernation, they’re looking for fresh starts and new homes. Property managers, now is the time to assess if […]

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Sara Bess

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Posted on March 27, 2025

A Safe Place to Land: Using Emotion to Market Multifamily

in Marketing

market multifamily using emotion

Market multifamily using emotion to connect with renters The search for a new home marks important life transitions for most renters, so using emotion to market multifamily will reach people on a deeper level. As your prospective multifamily residents search for a place to start a new chapter, they want a haven and a space […]

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Sara Bess

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Posted on February 26, 2025

Marketing Multifamily in the Slow Season

in Marketing, Resident service

marketing multifamily in the slow season

Why the off months are a great time for marketing multifamily At the time of writing this blog, much of the country is coming off of a major cold snap with temperatures below zero in many places – even sunny Las Vegas dipped to the 20s. Brr. These months when we feel more like hibernating […]

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Sara Bess

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Posted on January 23, 2025

Creating Memorable Experiences for Multifamily Residents

in Lifestyle, Marketing, Resident service

Boost retention by creating memorable experiences for multifamily residents In today’s competitive multifamily market, residents want more than a place to live. They crave a sense of community and convenience, and they want to feel valued. Creating memorable experiences for multifamily residents can turn renters into loyal community members. Understanding the power of experience Think […]

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Sara Bess

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Posted on December 17, 2024

Happy Multifamily Residents as Brand Ambassadors

in Marketing

happy multifamily residents

One of your best sources of marketing greatness is your happy multifamily residents While traditional marketing efforts are essential, one often overlooked resource is your most valuable asset: your residents. By encouraging multifamily residents to become brand ambassadors, you can significantly enhance your community’s reputation and attract new renters. Here’s how to encourage happier residents […]

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Sara Bess

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Posted on October 31, 2024

Get People Talking About Your Multifamily Brand

in Branding

multifamily_brand_buzz

Your multifamily brand needs some fans Ok, we know what you’re thinking. You don’t want to spend endless hours trying to curate a social media feed for your multifamily brand. The good news: You don’t have to! Let your residents do it for you. Not that you’re completely off the hook. You do need to […]

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Sara Bess

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Posted on September 23, 2024

Ace Your Multifamily Presentation, Event or Trade Show

in Branding, Multifamily industry

multifamily presentation

How a quality multifamily presentation supports your brand Where and how you connect with people matters. Telling your brand story in a quality multifamily presentation in industry settings can help you forge new partnerships, attract new talent, find investors and more. The importance of branding in industry and partner settings We talk a lot in […]

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Sara Bess

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Posted on August 20, 2024

Color Psychology of Blue in Multifamily Branding

in Branding

blue in multifamily branding

Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]

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Sara Bess

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Posted on July 31, 2024