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Author: Sara Bess

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Après Creative > Articles by: Sara Bess

A Safe Place to Land: Using Emotion to Market Multifamily
in Marketing
market multifamily using emotion
Market multifamily using emotion to connect with renters The search for a new home marks important life transitions for most renters, so using emotion to market multifamily will reach people on a deeper level.  As your prospective multifamily residents search for a place to start a new chapter, they want a  haven and a space […]
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Sara Bess
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Posted on February 26, 2025

Marketing Multifamily in the Slow Season
in Marketing, Resident service
marketing multifamily in the slow season
Why the off months are a great time for marketing multifamily  At the time of writing this blog, much of the country is coming off of a major cold snap with temperatures below zero in many places – even sunny Las Vegas dipped to the 20s. Brr. These months when we feel more like hibernating […]
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Sara Bess
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Posted on January 23, 2025

Creating Memorable Experiences for Multifamily Residents
in Lifestyle, Marketing, Resident service
memorable experiences for multifamily residents
Boost retention by creating memorable experiences for multifamily residents  In today’s competitive multifamily market, residents want more than a place to live. They crave a sense of community and convenience, and they want to feel valued. Creating memorable experiences for multifamily residents can turn renters into loyal community members. Understanding the power of experience Think […]
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Sara Bess
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Posted on December 17, 2024

Happy Multifamily Residents as Brand Ambassadors
in Marketing
happy multifamily residents
One of your best sources of marketing greatness is your happy multifamily residents While traditional marketing efforts are essential, one often overlooked resource is your most valuable asset: your residents. By encouraging multifamily residents to become brand ambassadors, you can significantly enhance your community’s reputation and attract new renters. Here’s how to encourage happier residents […]
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Sara Bess
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Posted on October 31, 2024

Get People Talking About Your Multifamily Brand
in Branding
multifamily_brand_buzz
Your multifamily brand needs some fans Ok, we know what you’re thinking. You don’t want to spend endless hours trying to curate a social media feed for your multifamily brand. The good news: You don’t have to! Let your residents do it for you. Not that you’re completely off the hook. You do need to […]
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Sara Bess
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Posted on September 23, 2024

Ace Your Multifamily Presentation, Event or Trade Show
in Branding, Multifamily industry
multifamily presentation
How a quality multifamily presentation supports your brand  Where and how you connect with people matters. Telling your brand story in a quality multifamily presentation in industry settings can help you forge new partnerships, attract new talent, find investors and more. The importance of branding in industry and partner settings  We talk a lot in […]
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Sara Bess
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Posted on August 20, 2024

Color Psychology of Blue in Multifamily Branding
in Branding
blue in multifamily branding
Using blue in multifamily branding to evoke trustworthiness and more Color plays a big role in how people react to and interact with your brand. Today, we dive into one of the most universally loved colors: blue. Using blue in multifamily branding can help you reach people on a subconscious level in some very good […]
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Sara Bess
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Posted on July 31, 2024

Multifamily Renovation and Repositioning
in Branding
multifamily rebranding and respositioning
A renovation offers the perfect time to rebrand and attract a new audience Make the most of a multifamily renovation with a brand-new brand strategy and marketing position in order to attract a wider audience of potential renters.  Let Go A renovation-inspired rebranding requires letting go of your old story. Before the renovation, maybe you […]
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Sara Bess
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Posted on May 21, 2024

All Signs Point Toward Yes: Attracting Renters with Signage
in Branding, Design, Marketing
multifamily signage
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
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Sara Bess
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Posted on April 10, 2024

New Year, New Multifamily Brand
in Branding, Design
new multifamily brand
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach.  A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
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Sara Bess
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Posted on January 31, 2024