Our process is highly iterative and collaborative. We value input from each stakeholder to ensure the strategy is well-informed and on target.
We begin with a in-person get
together with al l appropriate
stakeholders. We loop in
the architects and developers as
well as the management company
operators and marketers.
Neighborhood discovery tour
Analysis of investment memos and
Perspective interviews with management and operations teams
Competitive landscape analysis
we distill project insights and develop the brand's guiding principal s to inform the
messaging and visual tone of the
property. Once fully baked, the
positioning document will guide our creative exploration.
Here we explore how the community's brand identity will manifest across multiple marketing channels and touchpoints for a holistic branded experience. Our goal is to provide tangible and usable creative so you can hit the ground running as construction commences and help to inform all facets of the property design. Our creative concepts tightly align with the apartment customer journey but are we happy to adjust as necessary to accommodate your specific needs.