Union Pointe

New Development
Multifamily Apartments


Brand Insights + Strategy
Identity Development


Greystar + Keystone Real Estate + Brinkman

Union Pointe


Longmont, Colorado


Awe-Inspiring views of the Rocky Mountains, bright blue skies and (almost) year-round sunshine. It ís what makes Colorado an exceptional place to live and Union Pointe connects all of these outdoor dots together for a truly unique living experience.

Union Reservoir is a rare but oh-so-Colorado playground right in their backyard. While you are there, challenge yourself with a variety of water sports from kayaking to stand-up paddleboard yoga. Namaste.

Union Pointe’s identity was inspired by its sleek and modern architectural style but foremost by the beauty and serene surroundings right outside its doors. Its close tie to Union Reservoir, recreation, the Rocky Mountains and the Landscape of Longmont make this community comfortable, approachable and the perfect place to call home.


Delightful Moments

From start to finish, this project was a well-situated partnership. Each group playing such an important role to bring this beautiful community to life. It’s not everyday that four teams can work together so seamlessly together. It’s the kind of project we love to geek out on and go the extra mile for.