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Shift Your Perspective
Shift Apartments in Aurora is bringing their good bones and great location into the 21st century. The shared goals for the renovation and brand strategy are to inject energy into the property with a unique name and visual identity not typically found in the suburbs.
The Shift name was chosen for its underlying energy and the notion that residents can effortlessly ‘shift’ from their workday to the reimagined amenity spaces to their renovated apartment. The name is uber unique to the Aurora suburbs and intended to attract a new work-from-home, live-on-your-own-terms demographic.