New Development Multifamily Apartments
Brand Insights + Strategy
Salt Lake City, Utah
As if Salt Lake City’s Sugar House neighborhood couldn’t get any more desirable, Park Avenue Apartments ups the ante. The design vision of the community combines the warmth of a Park City ski lodge with the creativity of a New York City boutique hotel. And the art deco design elements in the architecture was the perfect point of inspiration for the identity development.
Our close collaboration and early involvement with the Cottonwood team allowed the brand to be finalized during construction and was easily applied to critical signage components and customer touch points.