PROJECT DETAILS
Corporate Rebranding
SERVICES
Brand Positioning + Values
Mission Statement
Visual Identity
Collateral
CLIENT
Mission Rock Residential
Mission Rock Residential
National
Mission Rock Residential is dedicated to creating exceptional living experiences for its residents, delivering outstanding results for its clients, and fostering a collaborative culture where its associates (a.k.a. Mission Rockers) can take their careers to the next level. These intangible elements are the foundation of any brand and created a clear path for us to reimagine its visual identity.
Apres Creative partnered closely with Mission Rock’s senior management team to evolve their mission statement into a relatable rally call all Mission Rockers can believe in. The new visual identity is modern and reflects the energy and passion of the organization with an energized symbol that emulates the Rocky Mountains that anchor their Denver corporate headquarters. The typography is clean and solid to reinforce their track record of delivering exceptional service to their residents, clients, and each other.