Brand Insights + Strategy
Echelon at Odenton
Echelon at Odenton brings elite swagger to the ‘burbs with their beautifully designed and highly amenitized apartments. Located near Ft. Meade and just a short train ride from Annapolis, Echelon at Odenton is equally accessible and upscale. We were tasked with re-naming the existing community and curated the brand identity to accurately represent the clientele.
We loved playing with rich navy and gold foil to really accentuate the high-end nature of this property. An additional element of a geometric pattern was icing on the cake.
Working with the team at Greystar was truly collaborative. The best moment was the email we received from the Community Manager who told us how much the residents loved the new name and branding!