The District Flats

Multifamily New Development 


Brand Execution
Print Collateral Design
Digital Flipbook


Mission Rock Residential

District Flats


West Palm Beach, Florida


The District Flats is the first residential offering in West Palm Beach’s Warehouse District. This emerging neighborhood is home to an innovative food hall, craft breweries, distilleries, and stunning public art installations at every corner. This vibrant area is quickly becoming the ‘it’ spot of West Palm Beach.

Mission Rock Residential chose Après Creative to apply The District Flats’ established branding to their customer collateral package and digital flipbook. The collateral design combines vintage palm leaf illustrations with a modern type that connects to the neighborhood’s street art and plenty of South Florida living undertones.

Digital Flipbook

This unique sales tool highlights the neighborhood’s walkability through curated content, authentic imagery, and videos. The digital format is easily delivered electronically and can be updated on the fly without production expenses.