Brand Insights + Strategy
Longmont was first inhabited 15,000 years ago by a wildly resourceful population called the Clovis people. They lived harmoniously with the landscape that provided the natural materials for their beautifully crafted arrowheads (or Clovis points). These prehistoric pioneers set the stage for a lifestyle that blends natural wonder with an artisan state of mind.
Ancient arrowheads and warm earth tones directly influenced the Clovis Point identity to create a cozy, mountain home feeling. Given the community’s proximity to the Rocky Mountains and local passion for the great outdoors, a topographic map element is a large part of the identity. It eludes to a sense of exploration that Colorado residents treasure.