Amara Spring Valley

Multifamily Rebranding


Brand Positioning


Visual Identity



MAXX Properties

Spring Valley

Las Vagas, NV

Live in Your Rhythm

Amara Spring Valley is a thoughtfully renovated
multifamily community that offers convenient access
to everyday necessities, close proximity to the vibrant energy of the Vegas strip, and a comfortable retreat for its residents. Here, residents can live at their own pace with amenity spaces that complement any lifestyle.

Amara brings a serene escape to the high-stakes pace of Las Vegas. Amara – a Greek name that means eternally beautiful – was chosen for its feminine connotations and connection to the Spring Valley submarket. The visual identity exudes a clean and classic aesthetic that can transcend trends, offering a style that remains appealing and fresh regardless of the changing times. The rich, earthy color palette is derived from Nevada’s desert landscape, where residents live, work, and play.