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Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023

Multifamily Social Media Strategy: Make the Most of Summer
in Branding, Lifestyle, Marketing
multifamily social media
Create a successful multifamily social media strategy Summer is a great time to capture incredible lifestyle images on your property, and these images can create a foundation for your multifamily social media.  Looking Good Summer is Instagram-ready: Poolside drinks, leafy shade trees, flowers in all their splendor – and people showing off their best resort […]
Posted by
Sara Bess
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Posted on June 30, 2022

How People Strengthen Your Brand
in Branding, Lifestyle, Marketing
strengthen your brand
Strengthen your brand by developing your people For apartment communities, a strong brand centers on people. Happy residents become long-term renters, and each person you impress with a tour becomes a potential new lease. To strengthen your brand, it helps to remember the human element throughout your branding, marketing and lease-up strategy.  The basics To […]
Posted by
Sara Bess
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Posted on April 14, 2021