Polaris Junction

Multifamily New Development  


Visual Identity

Print Collateral Design



Polaris Junction

Colorado Springs, Colorado

Swanky Living in the Springs

Polaris Junction Apartments is the ideal blend of the Colorado outdoors and swanky living. Located just off of I-25 in Colorado Springs, Polaris Junction residents can bask in sweeping views of Pikes Peak, access adrenaline sports and craft brews at Northgate, and enjoy the occasional flyover from the Air Force Academy. And the community welcomes residents home with industrial chic amenity spaces and sleek apartments that are sure to impress.

The Polaris Junction visual brand intended to have industrial notes that would resonate with a wide range of young professionals employed at Oracle, ENT Credit Union, UC Health, military contractors, etc. The slab serif typography and signature star combination are reminiscent of a badge earned at camp for a subtle connection to the Colorado outdoors. Polaris Junction’s visual language also carries a modern tone to support the upscale elements found in the community.