More goes into managing a multifamily property than maintaining the building and grounds. In this blog series, we’ll take a look at some other priorities property managers should heed.
Different renters have different needs: multifamily affordability vs. luxury and what that means for branding and marketing.
What renters want in their apartment homes and communities has changed quite a bit over the years. What are they looking for in 2019?
Modern renters want community and more than just a space to live .
Staying relevant and growing a brand that meets modern consumers’ needs.
Approaching branding and design with a growth mindset for the multifamily industry.
When rebranding multifamily, it helps to remember a few industry truths that can guide you toward a brand personality that better resonates with current residents and prospective renters
We’ve talked a lot about building a strong brand that sits apart from competitors, but you must back up your brand promises. Nothing kills a brand faster than unmet customer expectations.
You would be surprised how many people feel sheepish about their website or logo. You know you need to market your business, but an outdated brand could hold you back from spreading the word as much as you should. It’s time to rebrand.
Most average people (read: everyone other than design nerds) don’t know much about font in design beyond Times New Roman and the {gasp} dreaded Comic Sans.
