Different renters have different needs: multifamily affordability vs. luxury and what that means for branding and marketing.
What renters want in their apartment homes and communities has changed quite a bit over the years. What are they looking for in 2019?
Modern renters want community and more than just a space to live .
While these big cities remain major players, many more metro areas have become multifamily growth markets in recent years.
Approaching business from a growth mindset could mean branching out to new multifamily target market
Staying relevant and growing a brand that meets modern consumers’ needs.
When rebranding multifamily, it helps to remember a few industry truths that can guide you toward a brand personality that better resonates with current residents and prospective renters
Collaboration plays a vital role in project success, and Denver has that nailed. When different groups come together to create, something beautiful happens.
When marketing to renters, think about lifestyle and experience. Your property’s brand should appeal a renter’s view of him or herself.