Category: Branding

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All Signs Point Toward Yes: Attracting Renters with Signage
in Branding, Design, Marketing
multifamily signage
Wowing and attracting renters begins with great signage We tend to take signs for granted, but a well-crafted signage program can make a huge difference in attracting renters and helping them engage with your community. A quality sign with a great design will literally bring people through your door. On the flip side, a bad […]
Posted by
Sara Bess
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Posted on April 10, 2024

New Year, New Multifamily Brand
in Branding, Design
new multifamily brand
How a new multifamily brand approach can elevate awareness Give your marketing efforts fresh life in 2024 with a new multifamily brand approach.  A new year offers a great opportunity to shake off the cobwebs, blow off the dust and to shine a different light on your multifamily brand. (Can you tell we’re feeling a […]
Posted by
Sara Bess
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Posted on January 31, 2024

Making Life Easy for Multifamily Residents
in Branding, Lifestyle, Resident service
multifamily residents ease
How to create loyalty among multifamily residents  At the end of a crazy day or week, what do you want most? Rest, peace and quiet, friends, family or good food, right? (Ok, and maybe an occasional double shot.) Well, so do your multifamily residents. How you meet the needs of the stressed out humans in […]
Posted by
Sara Bess
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Posted on October 30, 2023

The Indoor/Outdoor Apartment Resident
in Branding, Lifestyle, Resident service
indoor outdoor apartment resident
How to attract an apartment resident with indoor/outdoor living In the era of remote work, people spend more time at home than ever. Providing indoor and outdoor lifestyle amenities will help meet changing apartment resident needs.  Lifestyle questions How do your residents relate to space in your community? Do many of them work from home […]
Posted by
Sara Bess
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Posted on October 5, 2023

Connect with Multifamily Residents Using Brain-based Research
in Branding, Lifestyle, Marketing
connect with multifamily residents using emotion
Design and communication can create trust as you connect with multifamily residents Property managers and leasing agents, step away from the spreadsheets and data sets for a moment. As you try to connect with multifamily residents, you need some awareness about what they really want and need – and that goes way beyond most data […]
Posted by
Sara Bess
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Posted on August 31, 2023

What Makes Your Multifamily Property Unique?
in Branding, Design, Lifestyle
multifamily property unique
Creating a unique brand for your multifamily property If you don’t know what makes your multifamily property special, then you will never have a standout brand. And creating a brand that helps you stand apart from the competition makes the rest of your life easier as a property manager.  Standout brand vs. bland Think back […]
Posted by
Sara Bess
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Posted on July 27, 2023

Four Things to Look for in a Multifamily Marketing Team
in Branding, Design, Marketing
multifamily marketing team
Your multifamily marketing team needs to work hard for you Keeping apartments filled and residents happy is more than a full-time job, right? You have enough to worry about without adding marketing stress to your plate. You need a multifamily marketing team that will do most of that heavy lifting for you.  Whether you hire […]
Posted by
Sara Bess
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Posted on June 29, 2023

Creating a Multifamily Concierge Concept
in Branding, Lifestyle, Marketing, Multifamily industry
multifamily concierge concept
How multifamily concierge services appeal to renters You want to feel like a VIP in your own life, right? We all do, and so do your multifamily residents. That means creating a feeling of belonging and ease that goes well beyond the latest physical amenities. Creating a multifamily concierge concept can deliver that something extra […]
Posted by
campfire
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Posted on April 19, 2023

Multifamily Inspiration Close to Home and Beyond
in Branding, Marketing
multifamily inspiration
Finding multifamily inspiration to rejuvenate your marketing efforts  Let us guess: Multifamily marketing is one of your least favorite chores. While marketing is something you wish you could just set and forget, it requires your attention and effort to work effectively. When you have all but run out of ideas, turn to these sources of […]
Posted by
Sara Bess
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Posted on March 22, 2023