When rebranding multifamily, it helps to remember a few industry truths that can guide you toward a brand personality that better resonates with current residents and prospective renters
We’ve talked a lot about building a strong brand that sits apart from competitors, but you must back up your brand promises. Nothing kills a brand faster than unmet customer expectations.
You would be surprised how many people feel sheepish about their website or logo. You know you need to market your business, but an outdated brand could hold you back from spreading the word as much as you should. It’s time to rebrand.
Most average people (read: everyone other than design nerds) don’t know much about font in design beyond Times New Roman and the {gasp} dreaded Comic Sans.
When you hire a professional firm to lead a project for you, how that firm handles customer service fuels project success. Poor customer service leads to poor projects.
