Denver Sets an Example for Project Success

Collaboration plays a vital role in project success, and Denver has that nailed

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If you spend any length of time with our Après Creative team, you will hear the word “collaboration” multiple times. Collaboration serves as the fuel for each and every project we tackle, and we believe it’s the key to project success.

So, when Kim and Sara attended a panel here in Denver, The Future of Downtown, its recurrent theme of collaboration really resonated.

We loved hearing Denver's visionary leaders talk about how collaboration is the main ingredient in any project, from real estate to new local restaurants coming,” said Kim Ziereis. “We feel grateful to live in a city where officials, development visionaries and neighborhood residents truly collaborate in the name of progress. That truly sets us apart from other metro areas overburdened with red tape that ultimately stifles progress.”

The panel highlighted projects and properties in the Denver metro area that reveal the city’s unique heritage and its residents’ priorities. The success of these projects hinged on collaborations between distinct groups and organizations. In addition, collaboration and innovation could help solve some of the city’s challenges:

West Lot at Coors Field

A city-block-sized area west of Coors Field will transform from parking lot to mixed-use space, thanks to a collaboration between the Colorado Rockies, the development team, the Downtown Denver Partnership, Xcel Energy, Panasonic and neighboring businesses.

“The structure, which is expected to include restaurants, offices, a hotel and residences revolving around a screen-laden public plaza, will rise where a parking lot now sits at 19th and Wazee streets. The project’s chief attraction, according to the designer, will be all about baseball: the Rockies’ team hall of fame.”—The Denver Post

National Western Center

A well-known fixture in the Denver area with a 112-year history, the National Western Complex (home to the world-renowned National Western Stock Show) will soon expand. Several groups have collaborated to conceive and execute this expansion, including the City & County of Denver, Colorado State University, Western Stock Show Association, Denver Museum of Nature & Science and History Colorado.

You can read about the planning process, view the final site plan and learn about development updates at the National Western redevelopment website.

Challenges Ahead

Other panelists, including restaurateur Jen Jasinski, highlighted some challenges in Denver: most notably, affordable housing. Jasinski has trouble hiring and retaining staff for her restaurants due to high housing costs, but groups like EastWest partners and others are looking at innovative ways to address this issue.

Perhaps further collaborative efforts will help address local building and housing challenges.

We have experienced first-hand the incredible power of collaboration. As we build the cities of the future, with quality of life and residents’ values in mind, collaborative teams can help communities. Successful projects will take into account how we live, work and play, as well as what we love and what we care about most.

To learn more about Après Creative’s collaborative approach to branding, marketing and design for the multifamily industry, contact us.