The multifamily market is competitive; your branding matters
Although there are record numbers of potential renters entering the marketplace in 2016, they still need a compelling reason to choose your community over the dozens of others in your area. You need to stand out from the crowd – not as a choice, but the choice.
Challenges in attracting renters
Your first hurdle is attracting potential residents to your website or social media feeds, and an outdated logo, photography and brand can make the difference between a click and a pass.
Next, you want renters to view your property. An immersive website experience can be a compelling feature that helps people envision life in your apartment community before they even walk through your door.
Finally, you want them to visit you in person – and to be blown away by your property’s initial first impression, overall feel and welcoming leasing team. A new brand can also help re-energize your on-site teams and get them excited to sell.
Branding supports the renter’s decision-making process
As potential renters navigate through their decision-making process, they are weighing (often subconsciously) whether your brand fits their personal lifestyle. If they think of themselves as modern and on-trend, for example, a 80s-style logo and outdated website can be an instant turn-off.
A branding refresh – which can include fresh color strategy, a new logo, website redesign, new signage and new collateral pieces – can help you hone in on your desired target market.
Your brand speaks for you
From colors and fonts to images and layouts, the branding you choose speaks volumes to your target demographic – well before you ever speak to them in person. A good designer can help you identify your desired market and collaborate with you to select the right look and feel for your brand.
At Après Creative, we focus on collaborative design. We will work with you to get to the heart of your brand story and to design print and online pieces that represent your property beautifully. View samples of our work and contact us today to get started.
